When the average American prepares meat for dinner, liver, heart, and pancreas are probably not on their table. Many cultures recognize organ meats, or “offal”, for their incredible flavor and nutrient-rich qualities, so why does the standard American diet discard them?
James Barry, Founder and CEO at Castle Hill Foods, Inc., was inspired to make a nutritional supplement after his youngest daughter got sick with a life-threatening toxin and was barely able to eat. Luckily, she recovered but James knew the standard American diet, which is made up of about 70% processed food, was not good enough to keep his family healthy. He created Pluck to promote conscious eating and sustainable agriculture without sacrificing flavor. His seasonings are packed with nutrients from the highest quality meat.
In this episode, James talks to Jen about what motivated him to start his business, focusing on organ meats or “offal”, the benefits of eating every part of the animal, and his experience as a celebrity chef.
Key Takeaways
- [01:59] – James explains what are considered organ meats.
- [07:35] – The benefits of eating organ meat.
- [13:06] – James’ thoughts on Tom Cruise.
- [15:13] – What inspired James to create Pluck.
- [18:42] – How Pluck sources their meat.
- [23:48] – Is Pluck a seasoning or a pinch of nutrition?
- [27:42] – Why choose unrefined sea salt.
- [31:42] – How much organ meat is in each Pluck product.
- [37:10] – James’ Wake-Up moment.
Quotes
[08:01] – “92% of the US population is deficient in at least one or more vitamins or minerals.” ~ James Barry
[09:17] – “Organ meats are the most nutrient-dense food on the planet, hands down.” ~ James Barry
[28:50] – “I created this product because I wanted my kids to be healthier, but now I want you to be healthy.” ~ James Barry
Links
- James Barry LinkedIn
- James Barry Instagram
- Pluck
- Pluck Instagram
- Tom Cruise
- George Cloney
- Sean “Puffy” Combs
- Barbra Streisand
- John Cusack
- USDA
- Redmond Real Salt
Connect with our host
- Jen on Instagram
- Jen on Facebook
- Wake Up and Read the Labels!
- Schedule a 15 Min Breakthrough Chat with a WURL Food Coach!
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Wake Up and Read the Labels is your guide to eating simple and feeling good. If you want to eat clean and feel your best, you’re in the right place. Join us each week as we talk about real ingredients, ethical brands, and the stories of people just like you who woke up and read the labels.
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