Hi, I’m Jen

I help people feel better by decoding food labels and simplifying clean eating.

My Story

Why I started this movement

"I used to think I was eating healthy... until I discovered how sneaky the food industry really is. Once I started decoding food labels and choosing real ingredients, everything changed.

I had more energy, less bloating, and better skin. Now, I help others do the same. No stress, no strict diets. Just real food that makes you feel good."

Mission & Values

Eat Simple. Feel Good.

Transparency in food
Empowerment through knowledge
Simplicity over trends

As seen on…

Services offered by Jen

Confused at the grocery store?

Use the app to instantly scan food labels and see if they’re clean — no more guesswork.

Clean food picks, delivered weekly

Our curated Label Letter helps you shop better with handpicked, clean grocery finds sent straight to your inbox.

Your Clean Swaps Cheat Sheet

Make shopping simple with our PDF of clean-approved grocery items (and what to avoid).

Master Clean Eating — Once and For All

This course walks you step-by-step through label decoding, shopping, and eating clean — for life.