Sweet treats often come loaded with ingredients that can wreak havoc on our health, Jenny Larsson, Founder of Belly Brand Foods, brings a breath of fresh air. She’s on a mission to make clean-label baked goods, making them delicious and celiac-safe.
Jenny Larsson was diagnosed with celiac disease at a young age, but that diagnosis became the driving force behind Belly Brand Foods. Jenny shares how her personal struggles with health issues fueled her passion for clean-label baking. Her dedication to creating gluten-free, grain-free products packed with gut-friendly ingredients like cassava flour and collagen peptides is truly inspiring. Jenny emphasized the importance of ingredient transparency and how her brand is dedicated to providing safe options for those with dietary restrictions.
In this episode, Jenny talks to Jen about her journey from a celiac diagnosis to creating a line of gut-friendly baking mixes, the importance of ingredient transparency, the benefits of using cassava flour, and the role of collagen peptides in promoting gut health.
Key Takeaways
- [01:55] – Why Jenny started Belly Brand Foods.
- [09:29] – The idea behind the name Belly Brand Foods.
- [10:05] – When Jenny started Belly Brand Foods.
- [11:59] – Jen discusses why you should avoid Kodiak Power Cakes.
- [13:49] – Ingredients in Belly Brand Foods pancakes.
- [16:08] – What’s inside Brand Brand Foods brownies?
- [19:35] – Where you can find Belly Brand.
- [20:41] – Usages of Belly Brand’s mixes.
Quotes
[08:30] – “Everything, at the end of the day, was related to chronic inflammation, and one of the big drivers of inflammation is an unhealthy gut.” ~ Jenny Larsson
[15:13] – “I’ve been adding collagen peptides to my smoothies for years now, and then I started adding into my baking as well because it’s such a wonderful gut-friendly superfood.” ~ Jenny Larsson
[19:50] – “People need to know that you can eat healthy and fuel your body with healthy foods and still enjoy the foods that you love.” ~ Jenny Larsson
Links
- Jenny Larsson LinkedIn
- Belly Brand Foods
- Belly Brand Foods Instagram
- Bob’s Red Mill
- Simple Mills
- Betty Crocker
- Pearl Milling Company
- Kodiak Cakes
- Amazon
Connect with our host
- Jen on Instagram
- Jen on Facebook
- Wake Up and Read the Labels!
- Schedule a 15 Min Breakthrough Chat with a WURL Food Coach!
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Wake Up and Read the Labels is your guide to eating simple and feeling good. If you want to eat clean and feel your best, you’re in the right place. Join us each week as we talk about real ingredients, ethical brands, and the stories of people just like you who woke up and read the labels.
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